01.22.2009

branchnext Named AlwaysOn OnMedia 100 Winner
branchnext Selected as Technology Innovator in advertising engagement for 2009

SAN FRANCISCO – JANUARY 22, 2009 – branchnext a developer of persistent search tools that are user-defined, contextual and social today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. branchnext was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

“We are thrilled to have been selected to the 2009 OnMedia 100 List,” said Ron Bouganim, Co-Founder and CEO branchnext. “Our innovative EngageThis post-view engagement product was specifically developed for advertisers to engage online users with their brand, on a daily basis, for 90+ days following the completion of any online ad campaign. For advertisers, EngageThis represents a new way of thinking about their ad campaigns – not just as a moment in time ad impression - rather as a launch pad for persistent brand engagement.”

branchnext and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.

“The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered,” said Tony Perkins, founder and editor of AlwaysOn. “We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn website.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.


About branchnext
branchnext (www.branchnext.com) is developing the next paradigm for how users will acquire relevant information on the Internet. branchnext has developed a consumer-facing website at www.yotify.com that offers consumers a user-defined, contextual and social way to track object-specific information on the Internet. For web publishers, branchnext has developed a portfolio of B2B solutions that enable increased post-visit engagement that is hyper-relevant to our partners’ users.

The company has secured venture funding from experienced investors Naval Ravikant, General Partner, The HitForge, LP and co-founder of Epinions (Shopping.com); Novel TMT Ventures Limited; Richard Chen, Former Founder and CEO of OptoMail and Former Senior Business Product Manager of Google; and Auren Hoffman, CEO, Rapleaf;. Among its distinguished advisors are Kevin Hartz, Co-founder, Xoom, Eventbrite and ConnectGroup; David Shen, President and founder of David Shen Ventures, LLC; and Peter Read, who has worked with various corporate investors and top tier VC funds including Accel, Benchmark, TAG and Walden and advised/invested in companies including 4Info, Nielsen, Skype, Slingshot and TipMobile.