branchnext's portfolio of widgets for web publishers increases user engagement by enabling one-click, user-defined content tracking and outreach to their social networks.

Key aspects:

• End-user content subscription for everyone. branchnext has developed a portfolio of white-labeled widgets that enable one-click object-level tracking of your site without your users needing understand the phrase “Subscribe via RSS.”
• More relevant than a structured RSS feed. Your customers subscribe to user-defined object-level content, ensuring that the updates they receive are highly relevant, bringing them back to your site.
• Social network outreach. Enables your users to instantly start a conversation about your content in their social networks.
• Customizable. branchnext publisher widgets are white-labeled.
• Post-visit user engagement. Consumers stay in touch with your brand after they leave your site, in a way they have defined, guaranteeing a positive brand experience.
  
• Access to Yotify.com. Yotify.com is a valuable content distribution channel: a community of users who are specifically tracking content which they in turn publish to the web and share with their friends.

Key publisher benefits:

• Post-visit user engagement. Consumers stay in touch with your brand after they leave your site, in a way they have defined, guaranteeing a positive brand experience.
• “Word of mouth 2.0.” Enables your content to be virally found by new users.
• Additional traffic. Each update to content being tracked on your site delivers a relevant call to action to subscribers and their friends.
• Marketing insight. Access to critically important marketing profile data about your users.
• Brand reinforcement. branchnext white labels its solutions so that publishers can maintain brand equity.